Why Your Personal Story is So Powerful!

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A great way to build that audience.
And if you're starting a brand,

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share that story.

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Your story may be different and
you're going to really build that

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community that can relate to
you and find themselves in the

00:00:14
connective tissues.

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No. Oh, that's better, right, babe?

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Yeah.

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Yeah. She founded an
architectural concrete company.

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He founded a hundred million
dollars clothing company.

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She took the world by storm
as a social media star. He.

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Took the world by storm as a
famous serial entrepreneur.

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Together we started a.

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Business and had babies.

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Now we're figuring out
the best ways to do both.

00:00:49
Join us as we learn from other
entrepreneurs going through the same life

00:00:53
struggles.

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As they share their life,
hacks about success, love.

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Kids, and everything in between.

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One day you'll tell your story
of how you overcame what you

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went through, and it'll be
someone else's survival guide,

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quote by Brene Brown.
No matter what you do,

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your job is to tell your story.

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Quote by Gary Vaynerchuk.

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Welcome to this episode of the Pretty
Punk Podcast. My name is Dan Caldwell.

00:01:25
I'm one of your hosts and
I'm here with my beautiful,

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absolutely beautiful wife and.

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Zi.

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Amazing person in the world.

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I'm waiting for the list.

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To keep going most of the time.
Keep going. Amazing Sometimes,

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sometimes you get on my nerves.

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Thanks.

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We have another great podcast and this
podcast today we wanted to speak about

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and this,

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and actually I'll tell you where the
idea came up from because our son is

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speaking on stage this week or this.

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Next week. He's doing another
entrepreneurial stage.

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That's his audience and it's
a big one, another big one.

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And what we were trying to tell him going
in there and preparing for this speech

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is that he's telling part of
his story and how important it

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is to tell your story,

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how it can help other people. When you
tell your story, that connective tissue,

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when you tell your story and how it can
help those people because they're going

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through some of the things that
you're going through right now.

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They really see themselves in
your story, whatever it may be,

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even if it's something that
they haven't experienced,

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they can still feel different
experiences through that

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vulnerability that you're sharing.

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Hey guys, we hope you're enjoying today's
episode of the Pretty Punk Podcast.

00:02:48
And if you are and you haven't already
hit that liked and subscribe button,

00:02:51
it just takes a second.

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It means so much to us because it really
helps the podcast get out there to more

00:02:56
listeners like you guys.
And if you know anybody,

00:03:00
it might help and you can send it to
them. We really appreciate that too.

00:03:04
We also love and appreciate
your reviews, even the babies,

00:03:07
look forward to them every day.

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If you share this episode on social
media today, don't forget to tag us.

00:03:14
We want to celebrate you because we
know it's not easy being a parent in

00:03:18
business and the way that
you juggle things makes you
a superhero that's worth a

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shout out. Together. We have a community
of our personal followers as well,

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and we just want to put it out there.

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We want to show everybody that
this juggle is possible and

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you are our family and we're
so proud and grateful to

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have you a part of this family.

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So don't forget all the
links are below in the show

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notes, and thank you again, and
let's get back to the show. I.

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Love the quote that Daniel actually gave
at the beginning of this podcast from

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Brene Brown.

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One day you will tell your story
of how you overcame what you went

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through, and it will be
someone else's survival guide.

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Yeah, I love that one. I mean,

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I'm sure I know story probably affected
you in some ways. I know. I'll just,

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my personal experience
reading the stories of

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Damon Johns and how he had
started FUBU when he started fubu,

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the clothing company. You love.

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That story. You just told
that on the last podcast.

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No, with the last podcast, I really,

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when you are trying to build something,
you have no idea where to go,

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and at that time we didn't have a lot
of information out there in the world.

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So I was reading this magazine
and read his article about how

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when he was trying to find
out how to market his brand,

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and he had a friend that knew LL
Cool J and ll Cool J was running,

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trying to get out of town, and he had a
flight and he had just got to his house.

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He was jumping in the limo and they
threw a shirt on him real quick and they

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caught this one shot. He said one shot,
it could have been a horrible shot,

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but they caught this one shot as he's
getting into the limo and he's got this

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FUBU shirt on,

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and that became an ad for his brand.
And you don't realize the

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story behind that photo because it looks
like just an action shot of somebody

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getting into a limousine
wearing the FUBU shirt.

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But you realize that there was a
huge story about how he'd rushed

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over there to get this shirt on him,

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and then he didn't have the
time to really take the shot,

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so they just snapped the shot and
they happened to get a good one.

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And that became what built their brand.

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And I just remember reading that story
and how it inspired me and how it

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inspired Charles when we
were building our brand.

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And I'm sure you had
stories about that too.

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I know you'd always said that your
mom had wanted to tell her story

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about how she had come
to Canada and brought you

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guys here trying to raise
you in a better place.

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And I know that inspired
you because you've told me
that story so many times and

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just how that inspired you when
you were building your company.

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I think that story really
helped build my social

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media following.

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And I feel that there are
so many people that are,

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or whose parents, I mean,

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there's a lot of people that
are our age that are immigrants,

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but mostly our parents and grandparents.

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And that has sewed me together to so many

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people all over the world that
have very similar stories that

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find themselves in that story
because it's a very powerful

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story to leave your family,

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leave everything behind and start fresh.

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And I know when I first
listened to Gary V,

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what connected me wasn't just his business

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stories,

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but the fact that his family
and they were immigrants,

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that they came to the country with
nothing and they worked so hard.

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That was my family's story too.

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And that was all the
followers that were the first,

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believe it or not,

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platform that I grew really big on was
something called Periscope. Twitter

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was big, but I grew enormously on this

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broadcasting channel where you just
talk and I didn't know what to talk

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about. So I just started talking
about sharing stories, stories,

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stories, stories every single
day about my family and

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myself.

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And it went to 200

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and something million likes and
I became one of the most loved

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broadcasters very quickly,
not because they liked me,

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but because they found
themselves in my story.

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And I feel like that is
such a great way for you to,

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if you want to be an influencer, a
great way to build that audience.

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And if you're starting a
brand, share that story.

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Your story may be different and
you're going to really build that

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community that can relate to
you and find themselves in the

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connective.

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Tissues. Yeah,

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I think that now building
a brand has changed

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20 years ago, 30 years ago,
when you built a brand,

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it was about this name and it really
didn't have to have that. I mean,

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they would have stories, but
not just now you are your brand.

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The person behind the brand
is the brand you can think of.

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If you think of just about any
brand that you buy from today,

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you probably know some sort of backstory
about how that brand was built.

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And it may well be somebody's
name actually on the

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brand that you know about
that person. You know

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what it took to build that brand,
how they started that brand,

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how that brand grew just because of the

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story that they have told.
And for entrepreneurs,

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it's so important because
those stories inspire you.

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I can remember when my
dad was in Vietnam and

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when he went to Japan and
I remember being little and

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him, I was just teaching Daniel A.

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Little bit of Japanese
just counting to 10.

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And I always remember that just
because I remember being little,

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my dad teaching it to me and being
inspired kind of by his stories in

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Japan and learning martial arts,

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practicing Japanese
karate and him showing me

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his belts.

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And I remember wearing his belts around
the house when I was little just because

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what inspired me about wanting
to train in martial arts.

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That's awesome. I love that.

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I was just going to say how
when people are sharing their

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stories, I feel our audiences are parents.

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So when I heard the story of Kendra Scott,

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how she started her business,

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she was carrying her baby and
she was selling something totally

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different. She was just trying to help
out the family and now she has an entire

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line of jewelry and she stumbled
upon that in that experience.

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And I love her story. I love
what she's done to the brand,

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and I love how she even has this
university that teaches other

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women how to become entrepreneurs.

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And she just did a cross promotion
with Love Shq fans. I love,

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love Shack Fancy because it's very, I
find myself in my feminine right now.

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Many women are trying hopefully to
get into their feminine if they can,

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and I'd like to be more in my feminine,

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but as for dressing in my feminine,

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I love that. And all of a sudden
the owner of Love Shack Fancy

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started being more, I guess
the face of the brand.

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I don't remember it being
like that in the beginning,

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but now she's got such a strong
presence and she's sharing on social

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media. I just really
love brands like that,

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and especially the moms and the dads.

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And I love the story because we all
have, let's not beat around the bush.

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We've all struggled as
parents in one way or another,

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or we've seen our parents
struggling financially.

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And I remember my mom
pushing with the jewelry

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business, so it's like
I found myself in hers.

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I don't really wear a lot of Kendra Scott.

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I have maybe a couple pieces,
but I'll never forget her story.

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And I love what she's doing and
watch her all time. Well, she's.

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Letting time letting me, you
know, that it's possible.

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The fact that she's raising kids and it's
the whole reason we have this podcast

00:12:07
is that we're telling the
story that this is possible.

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So people find the possibilities within
us when they go, Hey, these guys,

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they're taking their kids with them,
they're homeschooling their kids,

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they're taking their kids everywhere.

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They go with them to these business
meetings. We're letting she.

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Was wearing her baby.

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I'm sure people are doing some of
that because they see us do it and

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we, that's what we want
to convey in our story.

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So whether you tell that through a podcast
or through Instagram or through your

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business page, whatever that is,

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they're connecting with an audience
because they're telling their

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story.

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It's such a,

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even Pink Lily who we've
had on a previous episode,

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she did the same thing. They were
struggling, very much struggling,

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and now they are,

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I think they just moved into
the dream house of the century.

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They just built it.

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They have this multi
multimillion dollar brand

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of women's clothing. And
her husband was saying,

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I never ever thought that I
would be involved in women's

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clothing. And there they
were. There they are. Now,

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sometimes God speaks through these,

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so many women are sharing their stories
where my husband was struggling and I

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just had this idea, and with his support,

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something blows up and
it's theirs together.

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Even it Jamie Carolina,

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I really hope I pronounce that right,

00:13:40
but she had this idea and her
family was just telling her,

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give up, give up, give up.

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But she knew that there was this
white space in the industry where

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not everybody had the perfect, she
was really struggling with rosacea.

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Not everybody had that
perfect cover girl skin.

00:14:01
And her husband said,
okay, I believe in it.

00:14:05
I believe in you. I believe in it.

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And they just pushed and pushed
and pushed and she's made it. She.

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Sold that company. She got me.
It's funny, I read her book.

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I don't normally read too
many books written by women on

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their businesses. I read a lot of
business books, but usually these men,

00:14:25
there's a.

00:14:25
Lot of billionaire women out
there, got to learn from them too.

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But because of her story,

00:14:30
obviously becoming a billionaire
and everybody aspires to have that.

00:14:35
Well, it's interesting to know.

00:14:36
Great company, how did this
happen? I mean, hearing her story,

00:14:40
and that's exactly what she was
going through. Exactly that.

00:14:43
Something very relatable.

00:14:45
A struggle, let you know like, man,

00:14:47
I don't have to be
perfect to make it work.

00:14:50
I don't have to be perfect
for my company to succeed.

00:14:54
Exactly that things are going to be wrong,

00:14:56
that wheels are going to fall off the
truck and I can still get through that and

00:15:01
make it happen. And she has
a very inspirational book,

00:15:04
believe I haven't read her new book,

00:15:07
but that book at one point she's going

00:15:11
on QVC and she's standing backstage and

00:15:16
I think it's the first time that she's
going on QVC and she's just scared out of

00:15:20
her mind because she doesn't
know what to do and she's kind of

00:15:24
improving.

00:15:25
And it turns out to be this one of the
biggest sales days that she's ever had or

00:15:30
they've ever had.

00:15:31
And just, but what did she do before that?

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She was in the car and
everybody else, like my mom,

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every entrepreneur that I look
up to that was struggling,

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she was in the car praying, praying to.

00:15:47
God, praying and crying.

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And I think every entrepreneur's had
that moment in the car where they're

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sitting in their car praying or
crying or just trying to find hope.

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And I think she really needed at
that moment, if I remember correctly,

00:16:02
it's been a couple years
since I read the book,

00:16:04
but it's just telling
that story through a book,

00:16:08
through Instagram, even writing it down,

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even if you're not an entrepreneur
and you're listening to this,

00:16:14
writing it down,

00:16:15
writing your story down to
pass that on to your family,

00:16:19
that your legacy, that's
your legacy. And I know,

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here's one thing that I learned.

00:16:25
So many people think that they
don't have a story that their

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life maybe isn't important enough
that who would want to read

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my story? I feel like that sometimes.

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And even reflecting on
my story, I feel like,

00:16:42
who would want to hear this story or
who would want to hear what I've gone

00:16:46
through?

00:16:49
That's a feeling that's
just common amongst people.

00:16:53
And you have to know that there's
always that your story can

00:16:58
be interesting to anybody.
Everybody has struggles.

00:17:01
And if you write down that story
for future generations to live,

00:17:05
or even now a video vlog on YouTube,

00:17:08
whatever that is that you can pass on,

00:17:10
imagine your family two generations
from now watching you on

00:17:15
YouTube watching your story or
reading your book or reading your

00:17:20
memoirs. I mean, how inspiring
can that be for them?

00:17:23
What are the type of messages that you
can pass down to them with the struggles

00:17:27
that you were going through in your life?

00:17:30
Oh, I love that where you
say the struggles. I mean,

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I love your story of Tap Out,

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but then also I love my
story of building the

00:17:41
concrete brand,

00:17:43
but what's most powerful to me right now

00:17:48
is overcoming this health journey.

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And I mean, of course I'm
still struggling time to time,

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but when doctors give
you the worst advice,

00:18:00
and this is all going down,

00:18:03
it's a big production in
front of your children,

00:18:07
and this could be incredibly
traumatizing to children.

00:18:12
We had to bring them in with us
every time we'd go to the doctor.

00:18:15
And they were very, my son, he
really understood, he was young.

00:18:22
And he still cries today.
It's like, what is it?

00:18:26
Two weeks ago he was asking you, you
weren't feeling good. And he said,

00:18:31
don't say you're not going to.

00:18:33
Yeah, no, no, no. But he just.

00:18:35
You're not really sick.

00:18:36
Mommy. He worries.

00:18:36
I think it's because we lost
grandma suddenly and last

00:18:41
night he was crying for
grandma. But what I'm saying,

00:18:45
I guess the whole point of
this conversation is that I

00:18:50
was the happiest when I was given the
worst news because I had these two miracle

00:18:55
babies and this little
boy would say the most

00:19:00
remarkable beautiful things
to me, you can do it, mommy.

00:19:06
They're lying. Just the sweetest,

00:19:10
most innocent things from a child,

00:19:15
I'm telling you, it is stronger than
the most powerful medicine in the world.

00:19:20
And from that story that we went through,

00:19:24
my son came up with his
speech that he's now on

00:19:28
stages in front of thousands of people,

00:19:31
three to 4 people telling the
story of the power of words and

00:19:36
prayer because he was there to
witness what I went through.

00:19:40
People are asking me to go on stage,
but I say my son tells his story,

00:19:45
so well take him. I've had the
spotlight how many times, yes,

00:19:50
Dan and I are going to
do a speech together,

00:19:53
but I want him to take that

00:19:58
just that ammo, that blessing,

00:20:01
that thing within him and go inspire
others because I'm telling you,

00:20:05
I could tell my story, but
when Daniel tells his story,

00:20:09
everybody cries and I feel like
that's going to hit someone's God is

00:20:14
speaking through him, that's going to hit.

00:20:16
Someone. I mean, they're all,
everybody's gone through.

00:20:19
Everybody's going to go through
a health challenge at some.

00:20:21
Point, any challenge.
And it's not for him,

00:20:26
it was this health
challenge and our family.

00:20:29
And sometimes we've had business
issues that we've all had to work

00:20:33
through, financial issues
we've all had to work through.

00:20:37
We never keep secrets from the kids
because I feel like rather than Woe is

00:20:42
me, let's come up with some kind of
solution. Let's think positive even.

00:20:47
It's really tough today. Before
the podcast, I didn't feel great,

00:20:52
nothing medical.

00:20:54
I didn't get a lot of sleep
and I don't feel well.

00:20:58
But you just have to push through
that. And if you can share the story,

00:21:02
whatever it is, whatever it is,
health challenge, business challenge,

00:21:07
if you can share that story
or even someone else's

00:21:12
story, as Dan said, and this
hurts and it's hard to say,

00:21:15
my mom's attorneys and
doctors said, share,

00:21:19
you have to write this book.
You need to write your life story.

00:21:23
You need to write your life story.

00:21:25
She didn't get around to it
because she passed suddenly.

00:21:28
She was supposed to
live till her hundreds.

00:21:29
I swear she was going to
outlive everybody, all of us,

00:21:32
but sometimes something happens and
she didn't get to finish that book.

00:21:37
So you'll find me talking about
my mother a lot on this podcast.

00:21:42
One because I'm finishing her
book, and if I put that out there,

00:21:46
my kids can listen to it later about
all the great phenomenal things that she

00:21:51
did. Two,

00:21:52
it'll remind you guys to hug
and love your mom and just

00:21:57
spend time with her.

00:21:58
Ask her questions that you need to know
because life is very precious and you

00:22:03
just never know what can happen.

00:22:06
And may it inspire you to share
your story, write it down somewhere,

00:22:11
share it on social media. It could
turn into something else. For example,

00:22:15
my son, he says, I don't
want to do selfish things.

00:22:19
I don't want to really act anymore.

00:22:21
I want to share this story and
I want to change the world.

00:22:26
And that may change when he's older.

00:22:28
He was writing a speech.
We went to him and well,

00:22:31
we wanted to help him obviously
write a speech. And so I asked him,

00:22:36
what are two things in
your life where something

00:22:41
has hurt you or you felt defeated a
little bit, but then you overcame it?

00:22:46
And we talked through it a little bit.

00:22:49
And one of the things he came up with
is that how people were talking to

00:22:54
him on the podcast and
how people would say mean,

00:22:56
some mean comments inside of our podcast
or our Instagram posts about Daniel

00:23:01
being too young, too young.

00:23:04
We were forcing him to be on the podcast
or something when he wanted to be on

00:23:08
the podcast. And so he said, I want to
talk about that. And that was one of the.

00:23:12
Points. Yeah, I guess that's
something that's very visceral to him.

00:23:15
He understands what that's.

00:23:17
Like. Yeah, you felt like it
was an attack on him a little.

00:23:18
Bit. I remember this one
time we were going to go,

00:23:21
he asked if I could talk to
someone to put him on a stage,

00:23:27
and I said, no, I'm not going to
ask you do it. You do the pitch.

00:23:31
So they invited him to come.

00:23:36
It sounded like he was
going to come speak,

00:23:39
but I think they invited him as a guest.

00:23:41
And it was also like $3 a ticket or
something. I was like, are you serious?

00:23:46
He just wants to go and change the world.

00:23:49
But he felt broken like sad. He's like,

00:23:53
do they think that I'm too young
that I can't do this? And I said,

00:23:58
maybe that's not your audience.

00:24:00
And then I heard later that
the entire hire speaking

00:24:04
conference,

00:24:05
everybody was throwing F-bombs
and just God didn't want that to

00:24:10
happen because his little ears didn't
need to be exposed to that very incredible

00:24:15
business people. But
it was not, what is it,

00:24:20
pg? It was definitely
notated. Yeah, it was.

00:24:24
Very not for him. That's.

00:24:25
Very passionate. It's.

00:24:26
Okay, but where a door's closed and
other doors open, and that's why he.

00:24:30
Speaking in this week. And then all
the sudden it just started happening.

00:24:33
And I told him, I said, do not get upset.

00:24:36
Do not feel that your heart
is broken because of this,

00:24:41
because that's exactly it.

00:24:43
God will close the doors because
that wasn't meant for you.

00:24:46
There was a lot of language I heard
later that you didn't need to hear,

00:24:51
and then another door will open.
And that's exactly what's happening.

00:24:55
And this momentum, and this is another
part of his story when he grows up.

00:25:00
Sometimes there was no
other problem he had.

00:25:03
The other thing that he wanted to
speak about was you being sick in the

00:25:06
hospital. And he starts off when my mom
was really, really sick in the hospital,

00:25:10
I prayed and spoke powerful
words over her life.

00:25:13
And I just love that part
in his speech that really

00:25:19
connects with what he was going through.

00:25:21
Because people have had other people,

00:25:24
adults that are listening to him speak
and you can see them getting emotional.

00:25:28
And it's like they have
gone through those things.

00:25:32
Maybe their family or their
kid or their parents went

00:25:37
through something and maybe
they're connecting with that.

00:25:40
And I just always remember
that and speaking about.

00:25:43
Or in the future, it gives you that ammo.

00:25:45
I've been to several conferences where
they kind of give you the blueprint or

00:25:50
they give you the blueprint
on what you need to do,

00:25:53
the steps that you need
to do, the tactical steps.

00:25:55
And when it feels so hard,

00:25:59
you want to be able to do something.
But what do you do? You give it to God.

00:26:03
And that's what he's saying.

00:26:05
This is one of the most valuable tools
that you could do because when two or

00:26:09
more people come into agreement
together in front of God, it shall.

00:26:14
Be, by the way,

00:26:15
who is probably the best
storyteller of all time.

00:26:20
God is the Bible,

00:26:23
has been all those testimonies read by
more people in the world than any other

00:26:26
book in history. It's the best
self-help book. Yeah, it is truly.

00:26:31
And it's because he's telling his

00:26:35
story, telling the story of
the history of the earth.

00:26:39
It's a testament to God and to

00:26:44
why we are here,

00:26:48
and it's powerful and it's
powerful to everybody who reads it.

00:26:51
And I think that it's just a great
testament to why story is so powerful.

00:26:56
I mean, in that Bible,

00:26:58
it reminds us that God knew us
before we were formed in the womb,

00:27:03
and your personal story is a testament
to his divine plan for your life.

00:27:08
And everybody has a different
story and just come out from the

00:27:12
shadows and share that story because
it is so you don't know who you're

00:27:17
going to touch

00:27:20
and it can spiral into something else.

00:27:23
Everybody needs to know
how to tell their story.

00:27:26
If you haven't told your story in some
form or fashion, you need to start now.

00:27:30
You need to start now
before it's too late.

00:27:32
Because like Gilda's mom, who
wasn't able to tell her whole story,

00:27:37
who probably has,

00:27:38
she's a person who's seemingly
a normal regular person,

00:27:43
but who went through all of
these things starting having

00:27:48
separated from her husband and
then having to pull herself up,

00:27:52
pull her bootstraps up and start
this antique store and then a

00:27:57
jewelry store and then
your store and then buy all

00:28:02
this real estate. I mean, who wouldn't?

00:28:05
That's insane.

00:28:06
You're not famous until you're
famous. That book came out.

00:28:11
Somebody would read that story and get
so much from it. How do I have nothing?

00:28:16
How am I going to figure this stuff
out in my life? I'll never forget.

00:28:19
And she did.

00:28:20
In the jewelry store, and I know a lot
of people can probably relate to this.

00:28:25
If their parents had wonderful,

00:28:29
she was friends with the
mayor, attorneys, doctors,

00:28:33
and we had a very high clientele list,

00:28:35
especially in the antique store
selling high-end antiques.

00:28:39
And in the jewelry store,
antique store. I mean,

00:28:43
that was a miracle in itself. She
didn't know what she was going to do.

00:28:48
She only had the antiques from her home,

00:28:51
her wedding ring,

00:28:54
her personal jewelry.

00:28:57
And somehow because she told such
a powerful story and she was so

00:29:02
vulnerable and shared
herself with others world,

00:29:06
word went around town and these attorneys,

00:29:11
and they would bring
beautiful pieces of antique,

00:29:15
and then we would get a percentage of
that because it was consignment and then

00:29:20
word would get around even more,

00:29:21
and then the doctors would come
in with these beautiful pieces.

00:29:26
And then it evolved into the jewelry
because she always wanted to have a

00:29:31
jewelry store. And again,

00:29:34
I just remember when she shared her story,

00:29:38
they would share stories because
they themselves within her story,

00:29:43
and this was before social media,

00:29:47
and she had such a powerful clientele.

00:29:55
I can't even believe that
it happened that way before.

00:29:59
There was a type of social media that
there is now, but it's word of mouth.

00:30:04
Because.

00:30:04
Of the story.

00:30:05
Yeah. My one regret,

00:30:08
I wish there would've been more social
media while Charles was still alive that

00:30:12
we could have.

00:30:13
I think we would've taken advantage of
it more and been able to hear more of his

00:30:18
story and our story and why
we were building the brand,

00:30:21
and hopefully it would've inspired
more people. Luckily we had a TV show.

00:30:24
Oh my gosh.

00:30:25
And there's so many great parts in that
TV show for the people who saw it who

00:30:29
were very inspirational. People always
tell us how inspirational that story,

00:30:34
that show was for them.

00:30:35
M and there's so many opportunities

00:30:40
now to share your story
however that might be,

00:30:42
whether that be through social media
or a podcast or writing a book or just

00:30:47
memoirs writing your story down.

00:30:50
And if you don't think you
have a story, I promise you,

00:30:54
I used to say being a
former police officer,

00:30:56
every police officer in the world
has a story because on a daily basis,

00:31:01
you're going out into the world and
facing danger and you're running into the

00:31:06
face of danger when everybody else is
running the other direction. But yet,

00:31:10
if you talk to a police
officer and you ask them, Hey,

00:31:12
you have any good stories,
they'll probably say, nah,
not really. Most of them,

00:31:16
they feel like they don't have
any great stories in them,

00:31:19
but I've been on patrol with those guys
and every single one of them have a

00:31:23
great story in their books and could
write a whole book. And so just have.

00:31:28
To, even a church.

00:31:30
Anybody, you can't really.

00:31:31
Share those stories.

00:31:32
If you raised a family,
you've raised a family,

00:31:35
things have happened in your
life. If you've built a business.

00:31:38
Things have happened in your life.

00:31:39
Do moms go viral because they share
that personal birth story too,

00:31:44
and then all.

00:31:44
Of a sudden thats are going viral right
now who are out there putting themselves

00:31:48
out there because.

00:31:49
The.

00:31:49
Heart, other mothers are connecting
with them and their stories.

00:31:53
That's the biggest community. I mean,
I don't want to say regular moms,

00:31:56
they're just, but they're just
normal moms raising kids. But.

00:32:00
Going through stuff, society
has said, oh, it's just a mom.

00:32:05
And I feel so sad because
a lot of people have,

00:32:09
I remember when I had the
concrete company and I'd say,

00:32:13
I have an architectural concrete company.

00:32:16
And we'd be at events and
I remember that some of the

00:32:20
wives would come and
they'd say, I'm just a mom.

00:32:24
What do you mean you're just a mom?

00:32:26
You're literally raising
the next generation.

00:32:30
What you do from the minute they
take their first breath to when you

00:32:35
send them off into the world,

00:32:37
you are teaching them their
mindset and everything that

00:32:42
will either lead them to success or

00:32:46
failure. So it is the most important job.

00:32:50
I don't care what anybody says,

00:32:52
it could be very impressive job.

00:32:55
That is the most important job.
If you're sitting around drinking,

00:33:00
smoking, I'm not trying to judge,
but there is a responsibility.

00:33:04
I'm going to tell you a good
example. There is a responsibility.

00:33:06
You have to be a good example.
You have to put those things down.

00:33:10
You have to come to God, have a
conversation with God and say, Hey,

00:33:14
am I doing this right? And
most moms nowadays are,

00:33:18
but they're also struggling
because it is a hard job.

00:33:20
So stop that silly. I'm just a mom.

00:33:24
That is the most important job.

00:33:27
And if you listen to the
most successful entrepreneurs

00:33:32
in the world, they're set. Thank
you. Speech is usually the mom,

00:33:37
sorry, but it's true.

00:33:39
So let's leave everybody with a challenge,
guys. Guys, this is your challenge.

00:33:43
We're challenging you and
challenging ourselves too. Yes,

00:33:47
to everybody to get better storytelling
and telling your story of your struggle

00:33:51
and how you've created
wherever you are in your life,

00:33:54
and whether that's just passing
this on to your family members,

00:33:58
writing a diary or a memoir.

00:34:01
The inventory, not just all the
struggle, but what happened after that?

00:34:04
How did you make it
tactical? Make it a guide.

00:34:08
Make it a manual, not just the.

00:34:11
Struggle. Give the tips.
How did you fix it?

00:34:14
How did you get out of that situation?

00:34:16
How did business, everybody started
something. My mom was very creative,

00:34:20
and when I started my
business, I was very creative.

00:34:24
I did a lot of things that
I've never heard of before.

00:34:27
She did a lot of things
I've never heard of before.

00:34:30
You've done a lot of things
I've never heard of before.

00:34:33
These are survival manuals.
And when you write them down,

00:34:37
and it doesn't have to be just start
with a one page, one page story.

00:34:43
You could do point, form or however,
just let the pen flow if you want,

00:34:48
but just write some key
things down that you want

00:34:53
people to know.

00:34:53
About yourself. It's the too.
It honestly helps your soul.

00:34:57
And I'll just leave you with
a quick story real quick.

00:34:59
When I was driving to Orange County
one day back early on in the company's

00:35:05
mid time in the company's history
when we were building Tapout,

00:35:08
another female that I had read her book,

00:35:14
Martha Stewart, I was listening
to her book on an audio,

00:35:17
and I always tell everybody
when I tell this story,

00:35:21
don't let anybody know I was listening
to Martha Stewart, but it was just,

00:35:25
there wasn't a lot of business
books out at that time.

00:35:27
And so I was listening to Martha Stewart's
book and she came to a part in the

00:35:31
book where she said,

00:35:32
I started my magazine so that
I could market my company.

00:35:38
And I'd never thought of that
for any reason. She said,

00:35:40
I didn't make any money on my magazine,

00:35:42
but I had started my magazine just purely
to promote my company. It wasn't about

00:35:46
making money on the magazine, it
was about promoting the company.

00:35:49
And I'd never thought of that
before. And so I paused the book,

00:35:54
I picked up the phone, and I
knew somebody who had a magazine,

00:35:57
it was called Bodyguard Magazine
at the time. And I said,

00:36:01
you have all this MMAI called the
guy and I happened to know the owner.

00:36:05
I'd met him a while back,

00:36:07
and he had this MMA magazine
called Bodyguard Magazine.

00:36:11
I thought that made no sense to me.

00:36:13
So I called him up right there on
the spot from my car and said, guys,

00:36:17
you have this magazine called Bodyguard
Magazine. It has nothing to do with MMA.

00:36:22
What if we changed the
name to Tap Out Magazine?

00:36:24
And I gave 'em a few ideas and a few

00:36:28
what we would want out of the deal.

00:36:30
And it wasn't about money.
It wasn't about making any money.

00:36:34
It was just about some marketing
pages, publicity, some publicity pages,

00:36:37
and be able to promote some
of our fighters in there.

00:36:40
And having tap out on the
front of the magazine,

00:36:42
they were already being
carried in Barnes and Nobles.

00:36:45
And just that one simple idea. A month
later we had, or two months later,

00:36:49
we had to tap out Magazine on the
shelves in Barnes and Nobles because they

00:36:52
changed the name of the magazine
just from that one idea,

00:36:55
from being inspired by
somebody else's story.

00:36:57
And I'll probably never speak to Martha
Stewart or be able to tell her what she

00:37:00
did for me,

00:37:02
but that one little thing changed
a trajectory in our company,

00:37:07
gave us that other little piece that
gave us a heads up over some of the other

00:37:11
brands that were out there.

00:37:13
And so you never know how you are
going to affect somebody who's reading

00:37:18
your story or when you're
telling your story,

00:37:21
that person in the audience when
you're standing on that stage. So don't

00:37:25
discount what you are providing out there
in the world when you tell that story.

00:37:29
Let them be the judge of that. Let them,

00:37:31
because it won't affect everybody
and not everybody out there.

00:37:34
That story isn't for
everybody out there. No.

00:37:36
But if it touches that one
person who touches a million,

00:37:40
I'll just take a quote from my
partner, Charles, my former,

00:37:44
my former partner, rest in peace, Charles,

00:37:49
if you touch that one person
that can touch a million,

00:37:53
then everything has been worth it.

00:37:56
So we challenge you guys to
tell your story in some way,

00:37:58
whether that be through social
media or through writing it down.

00:38:01
And we hope to hear that,
hear back from you guys,

00:38:06
how you guys did that. If you guys can
leave that in the comments or message us,

00:38:10
we'd love to hear how you guys shared
your story because it's so important for

00:38:15
building your brand.

00:38:16
I love hearing everybody's.

00:38:17
Stories,

00:38:18
passing on that information to help
other people out there in the world.

00:38:23
Don't, don't discount what that
can do for other people. Yes.

00:38:27
So thank you guys for listening to this
episode of the Pretty Punk Podcast.

00:38:30
We hope that helped you
today. And if it did,

00:38:33
and if you know anybody who
can use this information,

00:38:37
who's going through something like
this right now or has a great story and

00:38:41
hasn't shared it yet,

00:38:43
send them this podcast and help
them realize what a great story they

00:38:48
have within their soul and
how it can help other people.

00:38:51
Yeah, share it with your
loved ones and friends.

00:38:53
Don't forget to rate and
review. It helps us grow.

00:38:57
We're not asking for anything just
to connect with the people that need

00:39:02
to hear the message we're talking
about today. God bless you guys,

00:39:06
and it was so great to talk
to you guys. We'll see you.

00:39:08
See you next week. Next week.

00:39:10
We hope you enjoyed this episode,
the Pretty Damn Punk podcast.

00:39:14
If you want to see more, make sure to
hit that subscribe button down below.

00:39:19
God bless. See you next week.
Thank you for listening.

00:39:24
I hope that change your life. God bless.

00:39:28
See you next time.